Alder House Financial Solutions is an independent mortgage broker in Dorset and Hampshire. He specialises in assisting the self employed to obtain mortgages and also can assist with overseas purchases.
CW Marketing previously designed and built a website for Craig Summers before his new brand, Alder House Finance was established. We have now re-branded the website with a new logo and brand guidelines.
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Craig came to us as he was in need of a new website that was able to give potential suitors more information about him and his services, to facilitate new enquiries and to act as a landing page for AdWords campaigns. We created a new website for him that was modern, clean and suited his brand and identity.
6 months after the website initially went live, we were then tasked with a rebrand of not only his website, but the brand as a whole. We implemented the new branding on to the website and on to print.
We set up an AdWords campaign to coincide with Craig’s new website to help drive traffic to the website and convert visitors into acquisitions.
In the process of creating the website, we ran a full keyword report to establish which terms were suitable for his offerings. We rolled this out onto the metadata, alt tagging and AdWords campaigns.
Craig’s ideas for the website were to make the look of the website local to where he can offer is services. We took these ideas on to create a skyline of local attractions and build this into the design of the website.
Upon deciding to rebrand, we designed a new logo and style guide which could be feed across all platforms. We also designed business cards with the new brand.
