Eaton Stonemasons are a family run business specialising in bespoke stone surfaces for the home. Based in Wareham Dorset, their site has an on-site showroom to view all the stone samples along with the raw materials in slab form.
Visit website
After completing various social media setups and optimisation work back in 2019, we were approached by Tony Eaton again in 2020 for ongoing marketing support and a new website.
We worked with Tony to establish a plan for a new website. Their previous website was very outdated and difficult to edit, so they wanted a new website that would be;
– User-friendly
– Lead generation orientated
– Easy to update themselves
– Showcase that they’re family-run
– Be more in line with their competitors
– Showcase their material types and the benefits of each
The Design
When creating the new website design, we had to be very aware of the target audience and who would be visiting the website. In this case, it was kitchen and bathroom tradesmen and members of the public looking for a stone surface supplier.
With this in mind, we needed a clean, easy to navigate design that allowed people to find the pages they needed quickly, with little distractions but plenty of calls to action. We also wanted to focus on imagery, and showcase the beautiful materials that Eaton Stonemasons offer.
The Development
We started with a cost-effective WordPress template website but completely customised it so that it would fit the look and feel that Tony wanted.
To allow the site to be completely editable, for both Tony and his team, it was created using WordPress Elementor. This means that new pages, posts and elements can easily be added to the website when required, and existing pages are simple to edit.
Results
The finished website provides a stylish, easy to use experience for those looking for bespoke kitchen / bathroom worktops. We’ve made sure that all the service pages are easy to navigate, and have clear calls to actions, making it simple for the user to get in touch or learn more.
We instructed Jack Aldridge Photography to do new corporate images, giving the website a warm, friendly finish which compliments the colour scheme perfectly.
Having completed a full keyword audit, the website was built with SEO in mind, and with the support of the monthly marketing package, the results have proved to be a success…
Since their website launched in August 2020, website sessions have increased by 285%!
After the website was completed, we designed a retained marketing support package that included SEO activities to improve rankings, encourage new visitors to the website, pay per click advertising and allocated time for ad hoc requests to suit the needs of the business.
“I have found CW Marketing to be very professional, efficient, knowledgeable and patient. They have done a great job with the website and we’re all very pleased with the finished result. We look forward to continuing to work with you.”
– Tony Eaton – Managing Director of Eaton Stonemasons.