The Hambledon Gallery is an online lifestyle shop based in Blandford, Dorset that offers their customers premium products such as jewellery, clothing, homeware and presents. With heaps of history behind them, they have a great story to tell and a strong returning customer base.
We were appointed by Charlotte to design and develop a new website with eCommerce integration. She didn’t want a conventional templated eCommerce website, but instead required a site with plenty of their personality and brand heritage injected throughout.
Design and development
The new design that was implemented also includes many features making the customer experience seamless and navigation simple both on a desktop and mobile devices.
Features on the new website include:
Mega menu
Wishlist
Customer login
History timeline
Blog
Brands page
Linksync/Vend/Woocommerce syncing
Their previous site had no functionality for purchasing online and was simply a brochure style site that directed people to visit the physical shop, this meant that their target audience was far smaller than what it is now as they deliver their products UK wide.
Results
With the new website having only recently gone live, Charlotte and the team are looking at how best to market themselves to a wider audience. With a strong presence on social media and a loyal customer base, we have proposed some of the following marketing activities:
Facebook and Instagram advertising
Regular Instagram posting using the shopping tool
Regular email marketing to their ever-growing database
Setup and maintenance of Google Shopping campaigns
Article writing for SEO purposes.
We are looking forward to seeing Charlotte’s new website grow and develop in the next coming months leading up to a busy Christmas period.