West Pharmaservices are process and packing engineers based in Dorset.

West Pharmaservices

  • Graphic Design
  • Website Design

West Pharmaservices are process and packing engineers based in Dorset. They build bespoke and refurbished machinery worldwide.

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West Pharmaservices | CW Marketing Case Study

Working with CW Marketing

West Pharmaservices approached CW Marketing earlier this year for a full website re-design, as their old site was outdated and unresponsive. It also lacked the important call to actions that are required to convert their customers.

Following a meeting to agree on the pages that they required and additional content that was needed to complete the site, we started the design and development process.

Design & Development

It was hugely important that the website design targeted the right audience with the use of imagery and language used.

As they required a site that would need constant updating of new products, much like an e-commerce store, it needed to be easily editable with functionality for new machinery to pull in from various different pages. We, therefore, chose to use a WooCommerce plugin for this functionality to work to its full potential.

The finished website had over 180 pages, including:

  • a blog page;
  • case studies page;
  • careers page;
  • products page;
  • videos page with interactive YouTube plugin

As the website included a lot of technical information about the products and services they offer, we worked closely with the client to finish the content for the site.


Following some initial WordPress training once the site went live, our client is now confident to update his website with new products and news posts as and when they are required.

We have also worked on some additional functionality for the website to fulfill West Pharmaservices’ requirements.

We are looking forward to working with them in the future to further promote his website, build brand awareness and increase leads and conversions through the site.