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Grow Your Business with Inbound Marketing
Inbound Marketing works intelligently, tactically and systematically to generate qualified leads to your business.
Inbound Marketing at its core is a very intricate process, but one that is also very simple to understand. There are four parts to Inbound Marketing; first you attract, then convert, then close and finally, delight.
Strangers will soon become visitors, then leads, to customers and if all has gone well, promoters of your business.
Get in touch[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1514907277381{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f4f4f4 !important;}”][vc_column css=”.vc_custom_1516271010955{padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1516270909665{padding-top: 0px !important;}”]
The Inbound Marketing Process
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Step 1
Attract[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text el_class=”step-right”]The aim of a website, generally, is to turn visitors to your website in to qualified leads, who, in turn, move down the sales funnel and become qualified leads and ultimately, happy customers.
The theory and process behind getting them is somewhat simple to understand but tough to master; you attract more of the right customers through relevant content and at the right stage in their own unique ‘buying process’ – i.e. serving that content at the right time, when they’re looking for it.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-1-block step-active”][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-align-left” color=”custom” custom_color=”#f9615d”][vc_column_text]
Content Strategy
Visitors usually start their buying process by searching to find answers to a question they have. Therefore ensuring you have the content in place to serve their needs on search tools is a crucial part in getting your brand noticed.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-search” color=”custom” custom_color=”#f9615d”][vc_column_text]
PPC
Pay per click activities such as AdWords is effective for getting quick exposure in front of your target audiences. Visitors usually start by using search tools, therefore setting up activities to target important keywords will help get the right people on your site.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-facebook-square” color=”custom” custom_color=”#f9615d”][vc_column_text]
Social Media
For a successful inbound marketing strategy, you need remarkable content – social media allows you to share valuable information and engage with your prospects. It’s best to interact on the platforms where your ideal buyers spend their time.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-2-block”][vc_column_inner width=”1/3″][vc_column_text]
Step 2
Convert[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text el_class=”step-right”]Attracting the visitors is the easy part, the next step is to then convert that visitor in to a lead – the more qualified the lead, the higher the chance of conversion.
You do this by engaging with the visitor and opening a dialogue; be it via a telephone call, messages, contact forms or face-to-face meetings. Now that you’ve engaged with the visitor, you need to answer their questions and ultimately give them the content or information that they were searching for.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-2-block”][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-wpforms” color=”custom” custom_color=”#f9615d”][vc_column_text]
Forms
Getting your visitor to the lead stage, they would usually submit a form or their information by other means. You can optimise your forms in order to make this step as easy as possible.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-comments” color=”custom” custom_color=”#f9615d”][vc_column_text]
Messages
Live chat helps connect you with visitors at the right time and answer questions that may help them along in the buying process. Live chat is built for sales teams to interact with engaged users.
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CRM
A CRM acts as a central place for all of a leads information, your interactions with them and helps to optimize your future leads to effectively attract, convert, close, and delight customers.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-3-block”][vc_column_inner width=”1/3″][vc_column_text]
Step 3
Close[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text el_class=”step-right”]That’s it, you’re almost there. The next step is probably the most important step of all; to close the lead and turn your initial visitor in to a sale, client or sign up.
You have already attracted the right point in the sales process and successfully converted that visitor into a lead, now that lead needs to become a customer. There are many tools at your disposal to effectively close your leads at the right time and at the right point in the sales process.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-3-block”][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-user” color=”custom” custom_color=”#f9615d”][vc_column_text]
Lead Management
Using a CRM you can see which marketing efforts are bringing in the best and most cost-effective leads and lets you see if your sales team is efficiently closing your best leads. You can also easily analyse how well your marketing and sales teams are interacting.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-leaf” color=”custom” custom_color=”#f9615d”][vc_column_text]
Lead Nurturing
Each and every lead needs to be nurtured from the start according to their interest and stage they are in the buying process. Analytical data can be anaylsed to see when they’re more likely to become a lead and helps you win new customers, faster.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” custom_color=”#f9615d”][vc_column_text]
If a visitor clicks on a call-to-action and then fills out a form but still isn’t ready to become a customer, they should be served a series of emails that are focused on useful and relevant content that can help build trust and move them along in the buying process.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-4-block”][vc_column_inner width=”1/3″][vc_column_text]
Step 4
Delight[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text el_class=”step-right”]The Inbound Marketing methodology is all about giving the initial visitor an excellent experience from start to finish to ensure that they’re compelled, feeling engaged, satisfied and delighted.
A delighted customer will not only buy more or use your services more but also stay with your company for longer, refer their friends to your business and just generally be happy to pass the word on about how fantastic your business is and how much they loved dealing with you. Word of mouth is a powerful tool, harness it and ensure your customers are happy.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”step-block step-4-block”][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-user” color=”custom” custom_color=”#f9615d”][vc_column_text]
Customer Hub
Customers can be either praising you to the heavens or they can be your worst detractors. You need to ensure you understand your customer and their needs and help them to succeed and having tools to help you achieve this is an important part. A happy customer will recommend you.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-leaf” color=”custom” custom_color=”#f9615d”][vc_column_text]
Smart Content
Smart content helps ensure you don’t show your loyal customers any calls to action or content that is meant for people who are first-time buyers. With some clever calls to action, you can show different visitors different content and offerings based on their lead stage.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon_fontawesome=”fa fa-envelope” color=”custom” custom_color=”#f9615d”][vc_column_text]
Conversations
Conversing with your customers and managing all interactions from every channel is very important. It helps you to understand exactly what questions your clients have, keep track of potential deals and ensures you have more meaningful conversations with your customers.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]