Google AdWords Management

Google AdWords Management

At CW Marketing, we use varied search engine marketing activities to help ensure our clients websites are visited by highly targeted individuals who are looking for their products and services.

One of our ‘go to’ methods is Google AdWords pay per click (PPC) online marketing because it allow our clients to target their audience via various online search terms, which are appropriate to their brand.

Google Adwords Spanish Legal Homes

Why use Google AdWords?

AdWords is beneficial for businesses of any size because targeting and budgets can be tailored in a number of helpful ways. The principal benefits of using PPC include:

  • Effective tracking and measurable performance reporting
  • You can create separate campaign groups for all your key services and products
  • Ability to tweak advert copy to encourage clicks to your website
  • Advert testing mechanisms to establish which ads perform best
  • The flexibility of the adverts means you are able to amend when your ads appear by time of day, language, location, browser, device type and more!
  • You can add Ad extensions to give more options to searchers such as phone numbers or individual services you want to highlight
  • Easily manage budgets by campaign and daily spend, so you never go over budget
Google AdWords Management with CW Marketing

How can CW Marketing help with Adwords management?

As experienced Google AdWords campaign managers, we are able to provide expertise in any or all of the following key tasks:

  • Campaign planning including keyword research, budget estimations and advice of networks to use
  • Account set up
  • Auditing and optimisation of existing campaigns
  • Creation of new adgroups and campaigns
  • Creation of various campaign types including; search, display, video, shopping etc.
  • Sourcing of free advertising budget from Google*
  • Access to support and advice from Google’s own superior specialists

*Normally only available to businesses who are using Google AdWords for the first time.

Efficient marketing that can be instant and only charged once an individual visits a website or makes a call to the business.

How we work?

Our Google AdWords support can be offered on a ‘one off’ consultancy basis, which is charged on a per hour basis. Alternatively clients can subscribe to our retained management service that ensure campaigns are regularly reviewed and adjusted to ensure KPI objectives are met, and in most cases, exceeded.

Getting started  

To discuss how AdWords could benefit your business, or to receive a free initial audit of an existing campaign(s), please contact our friendly team on 01202 888200.