Factors that can affect your website SEO ranking and how digital marketing services can help

Ranking well on Google can be complicated and we understand that sometimes it’s hard to find the time to write meaningful content. However, a blog or news page that is regularly updated can do wonders for your website SEO ranking. So, if you are relying on users finding your site through a search engine organically, SEO needs to be on the top of your priority list. That’s where our digital marketing services come in and enable us to do the tricky stuff for you!

But first things first, let’s establish what SEO is:

Search Engine Optimisation (SEO) is how you ensure your website and its content can be found in the search engines. This is achieved by using keywords, which are relevant and useful words/ phrases related to your business and/or your product.

It sounds relatively straight forward but there are many factors which can affect your websites SEO ranking if not carefully considered. We’ve chosen a few of the most important ones:

Relatable and readable content

When planning your SEO strategy, you have to be careful in making sure your content is effective in achieving its purpose. Lumping a load of keywords into a blog in an attempt to appeal to search engines could end up endangering your websites SEO ranking. This is because Google and other search engines have become more sophisticated in scouting out spammed keywords so your efforts will not be rewarded. However, you should never sacrifice good content writing for SEO. Instead, create the content using keywords your audience use but ensuring the content remains engaging and fluid. Interesting content which your audience will want to read will yield more results and help increase your websites SEO ranking.

It’s important to find the right balance between relatable and readable content and search optimisation in order to produce the best results. If you feel like this is something that could be difficult to achieve or you need more information, contact our digital marketing services team and we’ll be happy to help.

Up-to-date content

Most of the major search engines now rely on web crawlers to identify any newly shared content that can be included in the search results. As more and more content from the same site is indexed, the site’s ranking becomes increasingly more likely to improve its position.

This means that the content on your website needs to remain fresh and up-to-date in order to see an improvement in your website’s SEO ranking. The newer the content, the more relevant a search engine will deem a website and the rankings should increase over time. This is why our digital marketing services focus on creating new and regular content to our client’s sites, as it is the key to making sure your website’s SEO ranking is the best it can be.

Fast loading webpages

In 2010, Google announced that page speed would impact your website ranking and so it’s nothing new that loading times can affect the user experience when visiting a webpage. It is said that the longer a person waits for a web page to load, the more likely the search will be abandoned. This, in turn, will affect your site’s bounce rate (the number of people who leave your site without making an interaction) and lead to fewer conversions – which is not ideal. For businesses, this could be a critical factor to address as potential customers could be lost and your site won’t be optimised for search engine results.

There are many factors which can affect the page speed and a few includes:
  • Widgets: Some social buttons or comment areas can have an impact on your page speed.
  • Unoptimized browser, apps and plugins: Your website should be tested on all browsers since they do not load your site in the same way. Also, apps like Flash can seriously lower your page speed.
  • Themes: Some highly designed themes containing a lot of effects can reduce your page loading speed. A simple design could reduce this problem.
  • Videos: Using third-party video platforms such as YouTube or Vimeo to host your videos will ultimately save space on your website and increase your loading page time.
  • Image size: Images which are too large can drastically lower your page speed. It is best to use PNG for images that do not require high details like logos and JPEG for photos. You are also able to reduce the file size of the images online before you upload them to your site.

Top tip- Use TingPNG.com to automatically reduce your file size!

Links, links and more links!

Including links in your blog posts or news articles is a smart way to show that your content is credible, as well as built on research and knowledge. Descriptive links that include your keywords can improve your search engine rankings as well as the ranking of the page you are linking to. They also provide a more in-depth experience for your readers, leading to related information that doesn’t duplicate the information in your blog post.

Links can be internal and external and it’s important to have a mixture of both as they both add benefits to your websites SEO ranking. Our digital marketing services will ensure that this is the case for all your webpages.

Mobile optimization

Nowadays, the majority of online browsing is carried out on mobile devices due to the ease and simplicity of being able to browse on the go. This means that businesses that haven’t optimized their sites for mobile users could have missed an opportunity to increase their ranking as Google actually marks down your site if it’s not mobile responsive. We have become a ‘want it now’ culture and don’t have the time or patience to wait, so when designing your SEO strategy, you cannot afford to ignore mobile optimisation. Our digital marketing services ensure that your site has the same impact on a small screen as it does on other devices. This means that image quality must not be lost and the website features like drop-down menus are still usable and effective. This will help ensure that you are not missing out on business by not having your resources readily available to the public.

How can CW Marketing help?

If you think that hiring a marketing agency to help improve your SEO ranking is the right decision for you, we’d love to talk to you about your needs and answer any questions that you may have. Our Account Managers are currently trusted with SEO management by over 30 local businesses, in a range of industries including travel, technology, education, retail and construction.

So why not speak to us today on 01202 888200, or by clicking here>>.

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