Social media marketing – Top tips from a social media marketing agency in Dorset
Social media marketing can generally be found in most business’ marketing strategy due to its growth in popularity over the last 5-10 years. It’s become a powerful marketing tool that should be taken advantage of while it remains in the spotlight. However, for many business owners, social media marketing can be a confusing concept which requires a significant amount of time and effort before experiencing the benefits.
In this article, we outline why a social media marketing agency could be a strategic move to enhance your business and take your social media marketing to the next level.
Grow brand awareness
Generally, a businesses main social media marketing goal is to gain brand exposure and recognition online. This is because consumers are most interested in buying and investing in brands that they recognise, as it creates a sense of trust. Employing a social media marketing agency allows for easy and effective brand building as we dedicate time to grow your online presence.
The internet works in a way that makes it easy for businesses to get their brand in front of people quickly and effectively. Although this comes with a price tag, it’s a great way to get your audience looking at your brand even when they aren’t thinking about it and is generally very cost effective. Social media platforms act as another channel to post content about your company which helps to grow your online presence.
Our social media marketing agency in Dorset will focus on the design of your profiles, as an attractive and brand relevant profile can help increase the effectiveness of your social platforms, which could lead to greater brand awareness.
Increased Opportunities for Conversions
Every post on social media is an excellent opportunity for your audience to become a lead. It may take time for a social media agency to create a strong following on social media platforms, but once the ball gets rolling, you’ll have unlimited access to old, new and potential customers, along with the chance to interact with them. Every image, video or comment that is shared is the chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
However, it’s important to understand that not every interaction with your brand on social media will lead to a conversion, but every positive interaction increases the likelihood of an eventual conversion. Opportunity is always the first step to action, and our social media marketing agency in Dorset will definitely give you many opportunities to interact with customers.
But with most digital marketing services, social media can take a lot of time and effort to be implemented correctly. Consistency is key, so if you think you need the help of a social media marketing agency, contact our team here >>
Better Search Engine Rankings
A Dorset marketing agency will always state that a good SEO strategy is one of the best tools to increase relevant organic traffic from search engines. However, for major search engines like Google, it’s no longer enough to update your blog regularly, have relevant meta descriptions, and distribute links pointing back to your site. Because strong brands almost always use social media to promote their products/services, it may be the case that search engines calculate their rankings using social media presence as a significant factor.
As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means if you want to rank for a given set of keywords, having a strong social media presence could be vital to any business looking to have good organic rankings.
It’s (mostly) free!
That’s right, (mostly) free. It’s completely free to create social media profiles as well as posting unlimited organic content. For some businesses, that may be enough, and the quality of the content may be able to promote itself on its own. However, if you’d like to go the extra mile to promote it further, paying for promotion will help increase your online exposure. You can promote your business on Facebook for any budget and by doing so, the post automatically directs your ad toward users that are interested in what you’re advertising. Twitter and Instagram work in a very similar way.
Applications such as Big Data and Machine Learning, allow you to find, target, and reach your audience with ease when you decide to promote a social media post. Each platform is designed to facilitate the goals of your business, such as lead generation, brand awareness, website traffic, and more.
However, it’s important to know that paid promotion isn’t always necessary and a marketing agency certainly wouldn’t recommend you to boost every post you publish. Sticking with free social media can still be an impactful marketing strategy to have, but we usually suggest boosting a few selected posts to make social media that much more effective. Build this into your social media strategy and you will be well on your way to beating that pesky algorithm.
Build Customer Relationships
Nowadays, customers expect most companies to handle their requests through social media platforms, rather than phoning or email. This is due to the convenience of social media and the increase in mobile phone users in recent years.
This isn’t necessarily a problem as social media allows for immediate interaction with your customers and for the business to respond to their customers right away. With 67% of the UK population being social users, having a social media customer service strategy is extremely important, which is something our social media marketing agency in Dorset will take care of for you!
How CW Marketing can help
If you think that hiring a marketing agency in Dorset to take care of your social media management could be the right decision for you, we’d love to talk to you about your needs and answer any questions that you may have. Our Account Managers are currently trusted with social media management, as well as other marketing services, for many businesses, in a range of industries in and around Dorset, including travel, technology, education, retail and construction.
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