The first thing that was agreed when discussing Ebit’s new brand was the message that they wanted to present to all customers and stakeholders. The aim was to promote a confident, strong authority in the procurement sector, whilst getting across the fact they are modern and with personality.
Rebranding actions included:
- Rename from ‘Ebit Business Solutions’ to ‘Ebit Intelligent Procurement’
- A brand new bold logo with complimentary colour scheme to be used across all resources
- A staff branding pack that covered everything from email tone of voice, to the correct typography to use in their various media
- Design and printing of brand new marketing materials including letterhead, business cards, email signatures, a sales pack, social media headers and a presentation template.
Once the branding was nailed, it was on to the website. We ensured that the website was designed to accurately reflect the new brand, so the red, teal and grey colour schemes were used throughout in various creative manners. We also incorporated the curves used in the logo throughout to create a cohesive customer journey from entry to exit.
The key to the website copy and structure was to promote their vast knowledge of the field, impressive customer base, and unique service offerings. To do this, we heavily featured client logos and testimonials, and created a case study section for them to showcase their successes.
We kept the site easy to navigate with a fixed top menu, and frequent ‘work with us’ CTAs throughout. The page structures are split into easy to read sections, offering the reader everything that they need to know.