Ebit Intelligent Procurement are an innovative procurement company based in Dorchester. Since 2012 Ebit has built an impressive client base to which they provide effective procurement, data benchmarking, market intelligence, consultancy and managed services. They are trusted by numerous renowned brands, such as Superdry, Lakeland, Samsung, ASOS, Superdrug and more! They achieve an average ROI of 5:1 for their clients.
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We began working with Ebit back in April 2019, when we were tasked with pitching a full rebrand and brand new website. At this point, they were known as ‘Ebit Business Solutions’. After discussions with Ebit’s CEO, we were awarded the work. Tasks that were completed in the coming months were to include:
The first thing that was agreed when discussing Ebit’s new brand was the message that they wanted to present to all customers and stakeholders. The aim was to promote a confident, strong authority in the procurement sector, whilst getting across the fact they are modern and with personality.
Rebranding actions included:
Once the branding was nailed, it was on to the website. We ensured that the website was designed to accurately reflect the new brand, so the red, teal and grey colour schemes were used throughout in various creative manners. We also incorporated the curves used in the logo throughout to create a cohesive customer journey from entry to exit.
The key to the website copy and structure was to promote their vast knowledge of the field, impressive customer base, and unique service offerings. To do this, we heavily featured client logos and testimonials, and created a case study section for them to showcase their successes.
We kept the site easy to navigate with a fixed top menu, and frequent ‘work with us’ CTAs throughout. The page structures are split into easy to read sections, offering the reader everything that they need to know.
Ebit Intelligent Procurement’s brand is now far from where it was less than a year ago. Feedback from staff and clients of Ebit has been extremely positive, with everyone being a fan of the modern designs.
We also implemented Google Analytics, Search Console, Hubspot and CANDDi so that visitors to the site and enquiries can be fully tracked for future marketing activities.
After the site was live, Holly, one of our Digital Marketing Account Managers, visited Ebit’s premises to conduct a website training session for a number of members of staff to enable them to make simple website updates such as posting news articles, case studies, and adding new client logos. We look forward to seeing where Ebit take their newly branded business in the future!
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