Endurotyres.com is a leading e-commerce business selling motocross, enduro and mountain bike tyres and accessories to riders across the UK. Since 2017, CW Marketing have been working closely with them to improve all aspects of their business and marketing which has led to improved year-on-year success and increased sales. We are their dedicated marketing agency, providing a full service retained solution.
Our retained service for Endurotyres.com includes the following deliverables which are chosen based on agreed goals with the client:
SEO tasks – this includes monthly articles for the website as well as optimisation of products and pages on the site.
Email campaigns – regular email campaigns are created through Mailchimp to increase revenue and exposure of the brand and any new products that are released. Automation has also been set up which includes abandoned cart emails, follow up sales emails, and review collection.
Social media – as such a big referral source, Endurotyres has a large presence across Facebook and Instagram. Regular posting and advertising ensure that engagement and page likes continue to improve month-on-month.
PPC (Pay Per Click) – we create and maintain search, display, remarketing and shopping campaigns to ensure a low cost per click and high conversion rate.
Print advertising – on an ad-hoc basis, we create engaging adverts ready for the competition season.
Web development – as a business that is constantly adding new products are services to the site, it’s important that we can be reactive to the needs of the business. This includes creating new templates, pages and functionality.
General e-commerce admin – the addition of new products and maintenance of stock control.
Reporting – using tools such as Google Analytics we can analyse and report the performance of the website each month
Website maintenance and security – keeping all website plugins up to date.
Goal focussed at every stage of the marketing package
As a marketing agency that prefers to see results from every hour that’s spent for a client, our package with Endurotyres is no different. Each month, we report back on some of the following goals, which are tracked and analysed at every stage:
Sales through the website
Website traffic
Google rankings for key terms
Social media engagement and following
Revenue from Mailchimp
Review collection
PPC performance (cost per click, conversion figures)
Results that speak for themselves
During 2019, we achieved the following results for Endurotyres.com:
A 59% increase in sales when compared to 2018
A 120% increase in Instagram referrals between July – December when compared to the first 6 months of 2019
Increased Facebook following by 48% in 2019 compared to 2018
Implemented a new e-commerce design with improved navigation and functionality
Setup Hubspot for Chatbot communications and better lead generation
Improved revenue from Mailchimp by 507%
Increased ‘Click to call’ conversions by 182% between July – December when compared to the first 6 months of 2019
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