Having been in the catering industry for over 12 years, Samantha wanted to offer her excellent event organising services to a wider audience. In order to promote the variety of services she offers, she needed to build a brand and website to use as a base for all her marketing materials.
Sam came to CW Marketing with her ideas and we designed and built a site that reflected Sam’s personality and publicises her offering.
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We designed and developed a new bespoke WordPress theme for Sam who was looking to get an online web presence. Due to the nature of her business, we designed a website that was bright, vibrant and very much in keeping with their industry and the clients own exuberant personality, with a hint of playfulness thrown into the mix.
Ahead of building the site, we ran a comprehensive SEO report to define which keywords were important for Sam’s business. Using our research, we populated appropriate metadata, alt tags and keyword optimised content.
As this was a new step for Sam, she needed a brand to match her offering. With Sam’s personality in mind, we designed a vibrant logo, colour scheme and styling guide which could be used across platforms, both online and offline.
We also designed some business cards, email signature and letterheads.
