Ward Goodman are an established Accountancy and Financial Service firm based in Dorset. With four branches in Ferndown, Wareham, Shaftesbury and Bournemouth, Ward Goodman are well placed to service the local area and provide bespoke solutions for individuals, businesses and charities.
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Working with CW Marketing
CW Marketing have worked with Ward Goodman since [2012] and designed their previous website which was successful in presenting their services to potential clients. Over the years, CW Marketing have assisted Ward Goodman with SEO activities, website maintenance and updates and general retained support.
Having recently moved to cloud-based resources for their accounting services, Ward Goodman wanted to refresh their website to reflect their modern, forward-thinking perspective. They wanted a site that allowed potential clients to easily request a meeting or access further information via their extensive range of resources.
The team at CW Marketing works as part of the Ward Goodman team to understand the appropriate look and feel for the site, and understand what the key stakeholders desired from the new website.
The scope of content required made it a challenge to best organise pages for easy navigation and ensure potential and returning clients could quickly find their way to the appropriate pages.
Design
The aesthetics of the site needed to reflect the professional services Ward Goodman provide, whilst showing their expertise and experience in the market. They also wanted to focus on a contemporary design that would help demonstrate their more digital focus.
Ward Goodman’s website was to be fully responsive and allow for a good user experience no matter the device.
The following features were highlighted as important in the design:
Results
Ward Goodman have since seen really positive feedback from clients on the new look of their website. Internal stakeholders are also happy with the extensive content on the website which now covers all areas of the business and helps build exposure of some less obvious services.
Since going live, Ward Goodman have seen an overall improvement in traffic to the website and continue to make improvements in ranking for important organic search terms, such as ‘Tax Accountants’.