The importance of a website during COVID-19
Although lockdown measures are slowly starting to lift, many of us are still spending more time than ever on our computers, tablets and smartphones. Whether that’s to take part in a Zoom call with your colleagues at work, or you’re online shopping on your phone to pass the time, our digital reliance is at an all-time high.
This means that as a business owner it’s important to match this demand and ensure that you have a website that’s relevant, up to date and offers a great user experience.
This article covers the importance of owning a website during the coronavirus pandemic, and how our marketing and web design company in Dorset can help you build one.
A source for brand recognition
A digital storefront is currently all most businesses can offer, so your website is most likely your sole source of brand representation. This makes it a key component in the survival of your business during these difficult times.
Throughout the pandemic, many businesses had to temporarily close their stores to keep their staff and customers safe. However, even if your business is still closed now, it’s important to remember that the internet is open 24/7. Just because shoppers may no longer be able to walk into your store to make a purchase, it doesn’t mean that demand has dropped or they’ve stopped shopping altogether, they’ve just found a new way to do so.
If you’re looking for an online WooCommerce website to help shoppers buy your products online, CW Marketing can help! For more information on e-commerce, please view our Endurotyres.com case study >>
Ease of access
With the current pandemic, strolling down your local highstreet to browse the shops isn’t as easy as it was before. With routine visits to Yahoo, Bing, Google and other online search engines, customers are constantly seeking where they plan to make their next purchases.
Make sure your business is well represented at every opportunity by having a website which appears prominently on search engines, review sites, online directories and other online spots your business may be considered. Beyond having your URL website address available, also be sure your street address, phone number and email are easily visible.
Looking to grow your business organically online? For help with search engine marketing, read our guide on ‘Factors that affect your website SEO ranking’.
Social media back up
A website also makes other forms of marketing so much easier. For example, as social media marketing continues to take the digital marketing world by storm, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless!
Additionally, if you plan to set up ads (such as Facebook ads) you can direct users to your website’s digital store, a specific product, an information landing page, or whatever you think will be best to get a conversion.
Want to learn more about social media marketing, or want a hand setting up your accounts? Learn more about the service we offer or contact our expert team who can help you get social >>
If you don’t have a website, it is highly likely that your competitors will do which means that you could be missing out on gaining new customers or being at the forefront of your existing customers’ minds. It is crucial that no opportunities are missed and are gained by the competition, especially now that so many businesses are online.
Online customer service
Websites, built with user experience in mind, can cater for every type of customer, whether they prefer to click on a phone number to call, speak to someone directly through live chat, or fill in a contact form. This makes it convenient to handle customer service, and offer the type of communication that your customers are looking for.
Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can also reduce customer service costs and save yourself time and money, as well as providing much more information.
In the long run, this can encourage positive customer relations and enable you to collect reviews and testimonials from your customers – which can also be displayed on your website to increase your business’ credibility.
Looking for a new website? We’re happy to help!
We understand that businesses are trying to navigate through a very tricky time and we want to help! From building brand new WordPress websites, to optimising or ‘reskinning’ your existing website, our marketing agency in Dorset can help you create a professional online presence to help you update your customers, and keep in line with competitors.
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