Why did Atlas require a new website?
There was a definite requirement for a new site from the moment we started working with Atlas. The old site was built using HTML on its own server, and was therefore very tricky to make any amends. It was not built with SEO in mind, so many elements, such as meta data, SEO titles, and general content was not optimised in any way.
It also meant we were unable to make the changes we felt were important for the site to perform better, such as improved call to actions and a blog.
And lastly, the site wasn’t even secure!
With all of this in mind, we put together a site map for Jonathan to review which took into account everything he wanted his website to do (plus more!). As he was quite happy with the design of his original website, and didn’t want a total re-brand, we took elements of the old site, and replicated these in the new website.