Once the design was nailed, it was on to the website. The site was created using WordPress, and was specifically constructed using the new editor, Gutenberg. This editor creates webpages by using a series of customisable blocks. This allows users the flexibility to control the way their content appears on the page and create an easier building experience for anyone adding additional content to the site.
Their old menu bar was busy and confusing so we stripped it back and split it into a simple navigation banner which clearly illustrates our services on every page. The images match the services to help you see what you’re looking for straight away. We’ve also added a search bar that you can type your desired service directly into.
We added user-friendly contact forms on each service page to allow customers to easily book a service, or find out more. In addition to this, we also created a live chat tool and made all phone numbers clickable to help their customers get answers quickly.
The content was pre-existing as this was already search-engine optimised, and had excellent rankings for their main keywords. However, we used the same format for each webpage, and the page structures were split into easy to read sections, offering the reader everything that they need to know.