Composite Profiles is a UK wide construction company providing delivery and installation of high-quality metal decking for large-scale projects to military bases, hospitals, fire stations, cruise terminals, shooting ranges and many more.
Following some design work that was completed by our team, including a new rebranded logo, a logo to celebrate the business reaching 25 years, a full icon suite and updated brand guidelines, Composite Profiles made the decision to give their website a completely fresh new look. Wanting to reflect the company’s history and expertise, as well as keeping ahead of their competitors, the CW Marketing team worked closely with the client to ensure the site was a true representation of their business. Having worked on projects such as Poole Audi, The Arts University Bournemouth student accommodation, Legoland and Admiral Insurance HQ, Composite Profiles had some outstanding projects to shout about!
Design and Development
The detailed site map consisted of over 50 individual landing pages, being one of the largest sites we have worked on. Following the sign off on the sitemap, we began the custom design and development of the key landing pages, starting off with the all-important homepage and services page.
Custom design elements included:
Bespoke header graphics
Locations map
Products landing pages
Service wheel design
The site consisted of 20+ custom page templates.
Key development features included:
Interactivity – Service wheel & process infographic
Live Instagram gallery feed
Projects section
Promoting their key company values
Mobile responsiveness (their previous site wasn’t responsive)
Results
In September 2018, the Composite Profiles website went live and the difference from their old site is incredible. A sleek, modern and clean design that completely mirrors what the business is trying to portray. A professional site with great functionality and impeccable design.
Built with SEO in mind, the site can be easily optimised with the scope for expanding the site further, adding additional landing pages etc.
Composite Profiles are continuing to work with CW Marketing to improve their marketing and online performance, this will include:
Data capture
Lead nurturing
SEO
Pay Per Click
Further product pages
Promoting their projects such as the work they did for Grenfell Tower and the Ninjago building at Legoland