Online clothing and lifestyle brand based in Dorset

Cuyler & Davy

  • Website Design

Cuyler & Davy is an online clothing and lifestyle brand based in Dorset. With a wealth of heritage built up of many years, Cuyler & Davy are well known in their market for high-end menswear clothing and accessories for country sports such as fishing, shooting and riding.

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Cuyler and Davy website development case study

Working with CW Marketing

Cuyler & Davy originally came to CW Marketing for support on their previous e-commerce website, including some website amends and maintenance. However, the website build was difficult for them to update and easily manage. After discussions with the team at CW Marketing, it was decided we’d design and develop a new website which would allow the client to easily amend products and content throughout the site.


The designs were to be contemporary, clean and focus on a minimal design. We wanted the look to reflect the high-value and quality of the products whilst touching on the heritage of the brand. It was important to ensure visitors could easily browse products, select personalisation for selected products and choose between the variety of variables including colours and sizes.

Key features considered:

  • Detailed ‘about us’ timeline to present the history behind the brand
  • Strong imagery which resonates with the target audience
  • Wishlist
  • Account login for customers
  • Easy navigation which would be seamless across devices


With our recommendation, Bridget, MD at Cuyler and Davy, worked with a local photographer to capture photographs of her products in placement which were to be used across the product categories. The combination of the minimal website design and strong images truly represented the brand in favour of their target audience. (@Jake Easton Photography)

“David and I are delighted with the new website and thank you for all your hard efforts.  It has been much appreciated.” – Bridget