The designs were to be contemporary, clean and focus on a minimal design. We wanted the look to reflect the high-value and quality of the products whilst touching on the heritage of the brand. It was important to ensure visitors could easily browse products, select personalisation for selected products and choose between the variety of variables including colours and sizes.
Key features considered:
Detailed ‘about us’ timeline to present the history behind the brand
Strong imagery which resonates with the target audience
Account login for customers
Easy navigation which would be seamless across devices
With our recommendation, Bridget, MD at Cuyler and Davy, worked with a local photographer to capture photographs of her products in placement which were to be used across the product categories. The combination of the minimal website design and strong images truly represented the brand in favour of their target audience. (@Jake Easton Photography)
“David and I are delighted with the new website and thank you for all your hard efforts. It has been much appreciated.” – Bridget